Connex Social was founded in 2010 to serve a small number of large clients with more attention to detail in the area of Digital Marketing
Connex Specalizes in 5 main areas:
Connex Social is somewhere between a basement operation and a full fledged digital agency. There is a lot of variance in between those two extremes, but all of those are lumped into one category: Freelancers. I recently had a friend ask what is a Freelancer, and while I know what a Freelancer does specifically to [...]
Read MoreConnex is a Digital Agency. But many people we speak to don’t understand what a digital agency is. So here’s a little bit about us, how we operate and the history of Connex. Connex was birthed as an LLC for Paul Kortman to do freelance business as a Social Media Marketer and a Search Engine Optimization guy. [...]
Read MoreConnex Social is somewhere between a basement operation and a full fledged digital agency. There is a lot of variance ...
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From SEO to PPC, to XYZ, PDQ Connex is able to help you do what it takes to have your brand, product, or service appear in the search results for relevant keywords.
While Keywords have long been the subject of SEO, its often glossed over in the conversation. But the key in any Search Engine Optimization project is to research and select keywords that the appropriate target audience is searching for. Examples work better to explain. Imagine if you were selling bannas online, keywords like ‘heart healthy fruit’ or ‘foods that lower cholestorol’ might get in front of an audience who is interested in eating more bannanas, but their not looking to purchase bannanas. You’re trying to sell bannanas. In the future we’d optimize around these keywords for branding and general knowledge authority reasons, but until then your are concerned about selling more bannanas today. So we’d optimize for keywords like ‘online bananas’ or bananan coupons’ or perhaps ship bananas’ depending on the data that come from the various tools that Connex uses to discover keywrod frequency and user intent.
Keywords are not enough. Now you have to write content about and around those keywords. Connex can provide writers or editors or training to assit your company in achiving the content needed to rank for the keywords selected.
This is a numbers game, and there are plenty of tools out there to accuratly judge the success and failure of the efforts at play. The number one metric is sales. But next to that is ranking, number of unique keywords driving traffic. number of unique non branded keywords driving traffic and more.
Matt Cutts says it well in this video. We at Connex agree (duh, it’s Matt Cutts we’re talking about here!) that Search Engine Optimization is not spam. We opperate under pure white hat techniques which focus around keyword selection and then on and off-site content generation around those keywords. But hey, don’t take our word for it… See what Matt Cutts, leader of the Webspam team at Google (he’s paid to help the Search Engine get rid of spam in the results), has to say about SEO.
Facebook, Twitter, Google PLus, What about LinkedIn, or Yelp, or perhaps you need a Ning site? Social Media is considered new in some respects and not so new in other respects. But one thing is true the rules of engagement have changed and Connex is your Digital Agency to help you chart the waves and currents in the Social Media terra not so firma.
Social Media is more than just chatting with your friends on Facebook. There are strategies, skills and techniques to engage your customers where they are where they prefer to be.
Connex Social stays on top of the latest trends, ensuring that you will be able to make the most of every dollar spent, every piece of content created, and every effort put in towards your audience.
From Google Analytics to Omniture, to ow.ly to Bit.ly, Connex is able to read The Matrix and see the data that would cause you to take action. We simply pull that information out of The Matrix and provide you with data driven action items to improve your current web presence.
Email is by far the best Social Media out there today. From List generation/creation to content development to strategizing Connex will help you leverage this medium to serve in all parts of the buying cycle.
How big is the top of your funnel? Do you even know the role your web presences play in the sales funnel of your organization? Connex will help define the funnel and then optimize steps along the way with the ultimate conversion being a sale, be it a new student application or a product sold on a website. No matter what your goal there are steps to take to improve your conversion of traffic to that goal.
