Search
From SEO to PPC, to XYZ, PDQ Connex is able to help you do what it takes to have your brand, product, or service appear in the search results for relevant keywords.
Relevant Keywords
While Keywords have long been the subject of SEO, its often glossed over in the conversation. But the key in any Search Engine Optimization project is to research and select keywords that the appropriate target audience is searching for. Examples work better to explain. Imagine if you were selling bannas online, keywords like ‘heart healthy fruit’ or ‘foods that lower cholestorol’ might get in front of an audience who is interested in eating more bannanas, but their not looking to purchase bannanas. You’re trying to sell bannanas. In the future we’d optimize around these keywords for branding and general knowledge authority reasons, but until then your are concerned about selling more bannanas today. So we’d optimize for keywords like ‘online bananas’ or bananan coupons’ or perhaps ship bananas’ depending on the data that come from the various tools that Connex uses to discover keywrod frequency and user intent.
Keyword Focused Content
Keywords are not enough. Now you have to write content about and around those keywords. Connex can provide writers or editors or training to assit your company in achiving the content needed to rank for the keywords selected.
Reporting and Rank Tracking
This is a numbers game, and there are plenty of tools out there to accuratly judge the success and failure of the efforts at play. The number one metric is sales. But next to that is ranking, number of unique keywords driving traffic. number of unique non branded keywords driving traffic and more.
SEO is not Spam
Matt Cutts says it well in this video. We at Connex agree (duh, it’s Matt Cutts we’re talking about here!) that Search Engine Optimization is not spam. We opperate under pure white hat techniques which focus around keyword selection and then on and off-site content generation around those keywords. But hey, don’t take our word for it… See what Matt Cutts, leader of the Webspam team at Google (he’s paid to help the Search Engine get rid of spam in the results), has to say about SEO.
